The Autonomous Conversion Engine
Live in 45 minutes. No contracts required. No learning curve.
Vetra runs quietly in the background of your shop, catching website bounces, answering missed calls, and plugging the leaks in your revenue funnel—automatically.
0% APR on your first leased unit
30-Day Money-Back Guarantee for first-time No Contract subscribers
Sends in-chat booking link — customer books on the spot
No contract required·Light dashboard, no learning curve·Does not change your workflow·Google reviews + reminder drips automated
45min
To Go Live
Avg. setup time without changing tools
Founder's Promise
Built for Independents, by Independents.
Because we're a lean team, you get a direct line to the people writing the code. Need a feature or have a concern? We build it with you — no corporate red tape, no ticket queue.
Front-Door Growth Engine
Turn missed demand into booked bays. Then let every visit compound.
Vetra catches the calls, clicks, and quote requests your shop is missing today, then uses reviews, repeat traffic, and stronger search visibility to make next month's demand better than this month's.
Right Now
Recover the demand you already paid to attract.
Website visitors, after-hours callers, and missed quote requests stop slipping out of the funnel.
This Week
Move faster from inquiry to booked bay.
Soft quotes, booking links, and owner text alerts keep the front door moving without forcing a new workflow.
Next Month
Let booked jobs feed the next wave of clicks.
Review momentum and stronger Maps visibility turn today’s conversions into tomorrow’s higher-intent traffic.
How the loop compounds
Booked bays first. Search lift second.
This is not a replacement for your shop stack. It is the layer that converts attention before your back office ever sees the customer.
1
Capture
Widget + Voice AI catches every visit & after-hours call
2
Convert
Soft quotes & booking links turn browsers into paid jobs
3
Service
Customer comes in. Job done. Your shop earns the review.
4
Review
PRO
Auto-sent Google review link 24hrs after every visit
5
Rank
More reviews → higher Google Maps rank, no ad spend
6
Impressions
More impressions → more clicks → back to step 1. Forever.
cycle repeats — compounds every month
SEO & Search Visibility
Booked bays now. Stronger visibility next month.
The flywheel is simple: Vetra converts attention into booked work now, then Pro turns completed visits into review momentum and a stronger Maps profile that earns more clicks without buying more ads.
Optimized listing description
We help you update your Google Business description to highlight instant quotes, photo uploads, and online booking — capabilities your competitors don't mention.
Stand out with unique features
Soft quotes, photo diagnosis, and instant booking live on your website via Vetra. Your description tells searchers that before they visit — and they click you first.
Review stacking on autopilot
Pro auto-sends a review request after every visit. 80 reviews vs your competitor's 9. The ranking difference is not subtle.
Google — "auto repair near me"
Your Shop · Open
★★★★★4.9 (127 reviews)
#1
ASE-certified auto repair. Get an instant soft quote online, upload a photo for an AI diagnosis, or book your appointment 24/7 — no phone call needed.
↑ Description optimized with Vetra capabilities
Competitor Shop
★★★☆☆3.8 (9 reviews)
Full service auto repair. Call us today.
↑ CTR
Clicks from search
↑ Rank
Local position
↑ ★★★★★
Auto-compounding
Think about it.
How many people called your shop last week and got voicemail? How many visited your website after hours and left because there was no way to get a quote or book? Those aren't hypotheticals — they're happening every single day.
Vetra captures those people right now. And with the Pro flywheel, every conversion triggers a review request that raises your Google rank, which increases your impressions, which sends more people to your site — where Vetra is waiting to convert them again. The math builds on itself.
See the flywheel in action ↓
One simple layer to catch every dropped dollar.
Vetra bolts onto your existing workflow in 45 minutes without replacing your shop management system. See how we guide revenue from your website's front door to a paid invoice.
Step 1: The Dashboard
100% Transparency.
Every chat, text, and phone call lead instantly populates in a lightweight master dashboard. No learning curve required. Track your generated revenue and exact ROI multiplier in real-time as leads land in your shop.
Step 2: The Pipeline
Clear the Noise, Close the Deal.
Watch as automated leads shift from Contacted to Quoted to Won. Vetra categorizes leads natively so you can quickly filter through high-intent drivers and book open bays, completely independent of your main Shop Management System.
Unlock Tomorrow's Tech, Today. Zero Upfront.
You shouldn't have to drain your cash flow or sign a predatory 15% loan just to offer modern A/C recharges or ADAS calibrations. When you run your front desk on VETRA's AI widget, you unlock exclusive access to our Zero-Markup Equipment Program. We buy the industry's best machines, and you just finance the raw depreciation at 0% down. No massive markups. No traditional financing traps. Just the tech you need to capture higher-ticket jobs.
A/C & Refrigerant
Robinair AC1234-9
$115 / mo Retail $6,850
✓ Handle every R-1234yf job — no more turning away modern vehicles
✓ Avg. A/C job = $300–$500. Pays for itself in 1 job/month
✓ VETRA books the A/C appointments automatically
Why shops want it
Stop leaving A/C money on the table
Shops without R-1234yf capability turn away 2016+ vehicles every week. At $115/mo you recoup costs after the very first job and own every job after that.
$0 down · Requires active VETRA subscription
Diagnostics
Autel MaxiSys Ultra
$65 / mo Retail $3,799
✓ Dealership-level module programming without dealership pricing
✓ Bill $150–$400 for diagnostics you couldn't do before
✓ VETRA pre-qualifies repair type before the car arrives
Why shops want it
Own the diagnostic conversation
Customers trust the shop that runs the deep scan. The Ultra puts you on par with the dealer — and at $65/mo you clear that cost after one diagnostic invoice.
$0 down · Requires active VETRA subscription
Next-Gen Diagnostics
Autel MaxiSys Ultra S2
$90 / mo Retail $5,459
✓ New-gen scan horsepower — faster, deeper on complex vehicles
✓ Built for high-volume shops running multiple bays
✓ Step up from the Ultra without a lump-sum upgrade cost
Why shops want it
The flagship platform, on a monthly budget
High-volume shops can't afford slow scans. The S2 cuts diagnostic time per vehicle, letting you push more cars through bays every day at predictable spend.
$0 down · Requires active VETRA subscription
ADAS Calibration
Autel ADAS Calibration System
$250 / mo Retail $15,000
✓ Capture $300–$600 per ADAS calibration in-house
✓ Every windshield, camera, or radar job now stays with you
✓ Market your shop as ADAS-certified immediately
Why shops want it
Stop sending ADAS jobs to the dealer
ADAS calibrations are mandatory after windshield replacements, alignments, and suspension work. Most shops send that revenue to the dealer. At $250/mo, one calibration a day makes this a no-brainer.
$0 down · Requires active VETRA subscription
Fluid Services
MotorVac TransTech IV+
$90 / mo Retail $5,500
✓ Add transmission fluid exchange — a high-margin repeat service
✓ Every service interval visit is now a revenue opportunity
✓ VETRA drip-texts reminders to bring customers back
Why shops want it
Turn oil change visits into fluid service revenue
Transmission services are under-sold at most independents. The MotorVac makes it a 15-minute upsell. VETRA automates the reminder cycle so customers come back before the service interval lapses.
$0 down · Requires active VETRA subscription
Booked bays, not back-office bloat.
Vetra owns your front door. Your existing SMS or CRM owns the back office. Use both.
Capability
Mitchell 1
$600–900 / mo
BACK OFFICE
Tekmetric
$300–500 / mo
BACK OFFICE
VETRA
from $299 / mo
FRONT DOOR
● Front Door — Lead Capture & Customer Experience
Live in 45 minutes, no IT required
3–6 weeks
2–4 weeks
✓
AI chat widget on your existing website
—
—
✓
After-hours phone coverage (voice AI)
—
—
✓ Standard
Pro Voice AI — sends quote links & answers questions
—
—
PRO
Instant SMS alert to owner's phone
—
—
✓
In-chat booking link sent to customer
—
—
✓
SMS maintenance reminders at 10k-mile intervals
—
—
✓
Lead scoring & intent tagging
—
—
✓
Bolts onto existing site — no migration
Partial
—
✓
Revenue & ROI dashboard (lightweight)
—
—
✓
Hardware lease at 0% APR, 0% down
—
—
✓
No annual contract option
Annual only
Annual only
✓
Automated retention drip for reactivating past customers
—
—
PRO
Google review link sent automatically after every visit
—
—
PRO
● Back Office — Shop Management
RO management & technician workflow
✓ Full
✓ Full
Use your current SMS
Parts ordering & inventory
✓ Full
✓ Full
Not our lane
Invoicing & payment processing
✓ Full
✓ Full
Not our lane
Best used for…
Full shop ops replacement
Modern SMS + back office
More leads, without replacing anything
Literally one click
The simplest upgrade your shop has ever made.
No IT department. No training sessions. No workflow disruption. Paste one snippet, forward your phones, and Vetra starts catching revenue before you close your laptop.
Step 1 — 3 minutes
Your website, upgraded before lunch.
One line of code turns your existing site into a 24/7 booking and lead capture machine. We can do it for you if you'd rather not touch anything.
Step 2 — instant
Your first lead before you close the tab.
Within minutes of going live, qualified leads hit your phone as plain text messages — name, vehicle, job, phone number. No app to check. No dashboard to open.
45-minute setup
Average time to fully live
Zero training required
No learning curve. No new workflow.
Revenue on day one
Leads start landing the same day
Zero IT Required
Live in 45 minutes. Here's the exact playbook.
Eight steps. No engineers. No onboarding calls. Just follow the sequence.
TOTAL EST. TIME: ~45 MIN
01
Build Your Plan
~3 min
Go to Economics. Pick Vetra or Vetra Pro. Model your exact ROI before spending a dollar.
02
Add Equipment
~2 min
Bundle in a scanner, AC machine, or ADAS rig at 0% down. Optional — skip if software-only.
03
Checkout
~2 min
Secure Stripe checkout. Your card details never touch our servers. Instant confirmation.
04
Check Your Email
~1 min
Your full onboarding packet lands within 60 seconds. One link. Everything you need.
05
Fill Your Profile
~5 min
Shop name, hours, top services, your SMS number. One clean form — no tech knowledge required.
06
Paste the Snippet
~3 min
One line of code on your site. Copy and paste it — or reply to the email and we handle it for you.
we'll do it for you
07
Forward Your Phones
~2 min
One setting in your phone routes after-hours calls to Vetra. We send the exact instructions.
instructions included
DONE
You're Live.
done ✓
Leads arrive as instant text messages. Revenue starts compounding. Your shop never sleeps again.
AI front desk: ACTIVE
Is VETRA Right For My Shop?
Every question we hear before a shop says yes.
It is intentionally simple. You get a lightweight dashboard to review leads and status, plus instant text alerts. Most teams are comfortable in under a day, and there is no long training cycle.
No. VETRA is a front-of-funnel capture tool, not a shop management system. It bolts on to whatever website or CRM you already run. You keep running your shop the same way — VETRA just makes sure leads stop falling through the cracks before they ever reach your existing system.
Generic chatbots and voicemail trees say "We'll call you back!" VETRA handles both web conversations and after-hours calls. It knows the difference between a '2019 F-150 with a misfire on cylinder 4' and a vague noise complaint, pulls the exact vehicle from the NHTSA database, prices the job using your labor rates, sells your diagnostic fee when it can't quote confidently, and — critically — sends a booking link directly inside the chat so the customer can lock in an appointment on the spot without ever calling. It fires the confirmed lead straight to your phone. It acts like a trained service writer, not a popup form.
No Contract plans cancel with 14 days notice. No termination fees, no confiscated equipment, no awkward cancellation calls. Your first month also includes a 30-day Lead Delivery Guarantee — if Vetra doesn't deliver at least 10 qualified leads, we'll offer two free months of service or a full cash refund. The 30-day window starts when onboarding is complete (not at signup), and requires completing setup within 3 business days. First-time No Contract subscribers at standard retail pricing only. See Terms §7 for full conditions. 12-Month Commitment plans are binding for their term, which is how we offer the lower rate.
Yes. Financing requires a personal guarantee and active commercial insurance that lists us as the beneficiary on the financed unit. Standard underwriting also applies (6+ months in business, active commercial account, verifiable shop address). Your first leased unit remains subsidized at 0% APR.
Vetra doesn't replace your relationships — it just makes sure no call goes unanswered. If you pick up the phone, great. Vetra only kicks in when you can't. After hours, on the lift, or slammed with another customer. The AI is trained to sound like a knowledgeable local advisor, not a corporate phone tree. Your regulars won't notice the difference at 8 PM on a Friday.
Vetra never blind-quotes complex work. If a customer describes a weird noise or a check engine light, the AI doesn't guess — it sells your diagnostic fee and books the appointment. You only allow it to quote standardized flat-rate jobs you've pre-approved, like oil changes, AC recharges, or alignments. You stay in control of your pricing.
Vetra filters them out before they reach you. Every lead has to provide a year, make, model, and describe the issue. Vague or non-committal conversations get gently deflected. By the time a lead hits your phone, it's already pre-qualified — a real driver with a real problem who is ready to book.
If your average repair order is $450–$800, Vetra pays for itself the moment it catches a single dropped call or missed website visit in a month — everything after that is profit. Use the Economics calculator on this page to model your exact shop numbers. Most shops see a 5–15x return on their monthly spend within the first 60 days.
We don't sell traffic — we capture the traffic you already have and grow it. Vetra's Pro plan creates a flywheel: every completed visit triggers a Google review request, more reviews push you higher in local search, higher ranking means more impressions, and more impressions means more people land on your site — where Vetra is waiting to convert them. No ad spend. No SEO agency. Just a compounding system that works harder the longer you run it.
Traditional tool trucks mark up equipment 15–20% and then charge interest on top of that markup. We buy equipment direct and lease you the raw depreciation with no markup. The only requirement is that you run Vetra alongside it — which is what drives the high-margin jobs that pay for the machine anyway. The math actually works in your favor.
None. No setup fee, no onboarding fee, no per-text or per-minute telecom charges. Your flat monthly subscription covers the AI engine, voice compute, SMS, and dashboard access. Your bill is the same number every single month.
Because we're a small, independent team — you don't submit tickets into a black hole. You have a direct line to the people writing the code. When you have feedback or need a specific tweak for your shop's workflow, we listen and we act. We regularly build and ship customer-requested features in the same week they're raised. Your input shapes the product.
Do We Got Your Attention?
We know what you're thinking—this actually works. And we know you're ready to see how it transforms your shop.
Built For Service Writers.
Vetra AI is custom-engineered to qualify leads across website chat and after-hours phone calls, gather diagnostic data, and quote accurately based on your shop's specific parameters.
Intelligent Intake
Exact Vehicle Match
Customers select their exact Year/Make/Model from the NHTSA database. The AI knows exactly what car is on the hook.
Custom Engine
Your Exact Labor Rates
Adjust your hourly rates and parts buffers in real-time, ensuring the AI quotes exactly how you would at the front desk.
Smart Triage
Protects Your Liability
It knows the difference between a known repair and a vague symptom. Instead of blindly guessing parts, it actively sells your diagnostic fee.
Zero Dashboards
Instant SMS Handoff
The second the AI qualifies a hot lead, it sends a formatted text message straight to your pocket with the customer's car, symptom, and quote.
Unified Coverage
Website + Phone AI
Run one AI front desk across both website traffic and after-hours phone calls so every lead gets the same branded experience and qualification flow.
Deployment Speed
Live in 45 Minutes
Most shops can launch quickly without a full website rebuild, so your team starts capturing missed leads almost immediately.
No-Code Control
Fast Offer Edits
Update pricing offers, CTA language, and widget styling fast, so your message stays aligned with promotions and seasonality.
The Click Magnet Search Advantage
Skyrocket Your Local Google Clicks
The Problem: Ranking on Google is useless if your listing looks exactly like the shop down the street. If your only call-to-action is "Call Us," modern drivers will scroll right past you.
The Vetra Solution: Update your Google Ads and search descriptions to say: "Get an Instant Online Estimate" and "Upload a Photo of Your Issue." You instantly become the most attractive option on the search page.
The ROI for Your Shop:
Steal Competitor Traffic: Drivers actively avoiding phone calls will click your link over the competition every single time.
Lower Ad Costs: Google rewards higher Click-Through Rates with cheaper ad costs. You get more traffic for less money.
Instant Conversions: Once they click to get their estimate, our Vetra Advisor captures their name and number before they ever leave the page.
Company Roadmap
A transparent build pipeline for investors and customers showing what we launched, what is in active build, and what ships next.
Coming Soon
The Vetra Search Network
Stop fighting for local Google Ads space. We are building the ultimate spontaneous booking engine, designed exclusively to fill your empty bays on demand.
How It Works
We are launching a consumer-facing platform where local drivers can instantly search for repair estimates in their area. When a customer in your city types in their vehicle issue, the Vetra Network goes to work:
The Ping
Instant Lead Alert
Your shop dashboard instantly receives a ping with the customer's vehicle data and estimated repair request.
The Fill
Capture Empty Bays
If you have an empty bay or a canceled appointment, you accept the ping and claim the booking.
The Close
Commitment Up Front
The customer pays a small base holding fee through our platform to lock in their slot, then gets routed straight to your garage.
Vision-Language Integration
Released 03.18.26
Customers don't know car parts. VETRA does.
When a customer tries to describe a "weird metal bar hanging down," they get frustrated and leave. VETRA allows them to instantly upload a photo of the damage from their driveway.
Visual Diagnostics
Instantly identifies damaged suspension components, warning dashboard lights, and body damage.
Contextual Routing
Photos bypass text agents and are routed directly to a massive, proprietary Vision-Language parameter engine.
Diagnostic Scan / Session #882
"I hit a pothole and this is bent under the front right wheel."
Based on the photo, that is your front lower control arm, and it is severely bent. It is unsafe to drive the vehicle in this condition. I can schedule a tow to our shop, and our current flat rate for a control arm replacement starts at $385 + alignment. Would you like me to send a tow truck?
On the Roadmap
12 features shipping Q3–Q4 2026.
Click any card to dive in.
Category 01 · Integrations & Extensibility
Your tools, connected.
Vetra plugs directly into the software you already use. When a lead converts in Vetra, the invoice flows to QuickBooks automatically. When a job closes in ShopMonkey or Tekmetric, the customer record stays in sync. No double entry, no copy-paste between systems. We're building native integrations with the five most-used platforms in independent auto repair so your front desk and back office finally talk to each other.
Approve quotes, check leads, message customers, and track sales rep activity from anywhere. The mobile app gives shop owners a real-time pulse on the bay floor without sitting in front of a computer. For our sales rep network, it's a turn-by-turn route planner with one-tap close logging. Push notifications for new leads, missed calls, and pending approvals mean nothing slips through the cracks.
For shops with custom tools, internal dashboards, or unusual workflows, Vetra exposes a full REST API plus webhook subscriptions for every event: new lead, quote sent, appointment booked, customer chatted. Build whatever automation your shop needs without waiting for us to ship it. Documentation, sandbox keys, and example integrations included at launch.
Generate the exact reports your bookkeeper or CPA needs without manual spreadsheet work. Revenue by service category, hardware lease amortization schedule, sales tax collected by jurisdiction, technician productivity by week — all exportable to CSV, PDF, or pushed directly into your accounting software. Built with feedback from shops whose first request was "can I get this in QuickBooks format?"
Category 02 · Growth & Customer Acquisition
More customers, less effort.
Most auto shops in the Southeast lose 15–30% of calls because they can't handle Spanish-speaking customers on the first try. Vetra's bilingual voice AI detects the caller's language automatically and switches between English and Spanish mid-conversation if needed. Book appointments, answer pricing questions, capture lead info — all in either language. Built specifically for shops in markets with significant Hispanic populations who are tired of "let me grab someone who speaks Spanish... they're not here."
Right now, when a customer finds your shop on Yelp or Google Business Profile, the best they can do is read reviews and maybe click "call." Vetra changes that. We pull your Yelp and GBP pages into the Vetra lead capture flow so customers can request quotes, see availability, and book appointments directly from those pages — even when your shop is closed. You stop losing leads to whoever picks up the phone first.
Reward customers for coming back — without the awkward "would you like to join our loyalty program?" pitch at checkout. Vetra automatically enrolls every customer, tracks visits and spend, and triggers retention rewards (free oil change after 4 visits, $25 off after $1,000 spent, birthday discount). Customers see their points balance in receipts and SMS confirmations. Built to drive repeat visits without your front desk having to remember to upsell.
Category 03 · Operational Power
Run a tighter operation.
For shop owners with multiple locations, Vetra consolidates every shop into a single dashboard. See aggregated MRR, route incoming leads to the nearest location automatically, compare bay utilization between sites, and roll up reporting for ownership. Each location keeps its own front-desk AI, customer database, and rep team — but you see everything in one place. Includes role-based access so location managers see their shop, you see the network.
Stop guessing where your margin actually comes from. Vetra's performance dashboards track bay utilization in real time (how many hours each lift is occupied vs. sitting idle), technician productivity (hours billed vs. hours clocked), average RO value by service type, and rolling 30-day P&L. The dashboards surface the questions you didn't know to ask: "Which mechanic is most efficient on European cars?" "What's my busiest day of the week?" "Are my Tuesday afternoons profitable or am I burning labor cost?"
The biggest growth lever most independent shops never pull is fleet business — rental car companies, delivery vans, local government, plumbing/HVAC contractor fleets. Vetra adds a dedicated fleet account portal where corporate customers can submit multiple vehicles at once, see consolidated invoices, set service authorization limits, and download fleet reports. Monthly net-30 billing built in. The shops that crack a single fleet account often double their revenue inside a quarter.
Category 04 · Smart Automation
Set it and let it run.
Vetra knows what you serviced, what vehicle, and when. We automatically text the customer at the right interval — 90 days for oil change, 30,000 miles for transmission service, every 6 months for inspection. Each SMS includes a one-tap booking link and a soft-quote based on the vehicle. Most shops who turn this on see a 15–25% increase in repeat visits within 60 days because they stop relying on customers to remember.
Distinct from multi-location chains: this is for owners who have purchased existing shops over time and may not have unified branding. You see each shop's individual P&L, lead flow, rep activity, and customer database — separately if you want, or aggregated if you prefer. Roll up financials for your accountant, compare performance between shops, or drill into a single location for a deep dive. Built for the small-portfolio operator who wants visibility without forcing uniformity.
VIP Grandfather Clause
When the Vetra Search Network goes live, it will be a premium tiered service. As an early platform adopter, you don't just get access, you get VIP status for life.
Standard Tier
Receives network pings with a 10-minute delay and a standard local capture radius.
Your VIP Tier
You bypass the line with instant zero-delay pings, plus your exclusive capture radius is permanently expanded by an additional 10 miles. You get first rights to local leads before standard shops even see them.
Tech Refresh Program
Hardware that pays for itself.
0% APR on your first leased unit. Add a second — 12% APR applies to the higher-value unit. All leases require an active Vetra platform subscription.
Prices update per term · 60 Mo shown by default
The Brain
Autel MaxiSys Ultra
Retail ~$3,799
Most Popular
→Dealership-level diagnostics without the dealership cash flow
→Advanced module programming included
→High-value jobs that used to go to the dealer, now stay with you
Break-even0.9 diag jobs / mo
At ~$75 added margin per job · everything after that is profit
Monthly lease
$65 / mo
$3,799 upfront100% tax deductible
The Flagship Upgrade
Autel MaxiSys Ultra S2
Retail ~$5,459
New Gen
→Next-gen scan horsepower for faster, deeper diagnostics
→Built for high-volume shops running advanced workflows
→Predictable monthly spend on the newest Ultra platform
Break-even1.2 diag jobs / mo
At ~$75 added margin per job · everything after that is profit
Monthly lease
$90 / mo
$5,459 upfront100% tax deductible
The Key Master
Autel MaxiIM IM608 Pro II
Retail ~$3,200
Pure Profit
→Program European & Domestic keys entirely in-house
→Run "Spare Key Specials" as an instant high-margin revenue driver
→Jobs previously lost to the dealer — now yours to keep
Break-even0.5 key jobs / mo
At ~$120 avg profit per key programming job · everything after that is profit
Monthly lease
$55 / mo
$3,200 upfront100% tax deductible
The A/C Money Maker
Robinair AC1234-9
Retail ~$6,850
Highest ROI
→Handles R-1234yf and R-134a — turn away zero A/C jobs
→Pays for itself on the very first job of the month
→Seasonal demand spike = instant revenue multiplier every summer
Break-even0.7 A/C jobs / mo
At ~$175 avg profit per A/C service · everything after that is profit
→Drives repeat maintenance revenue every 30k miles
→Fast payback via high-frequency services that customers need regularly
Break-even1.1 fluid services / mo
At ~$80 avg profit per fluid service · everything after that is profit
Monthly lease
$90 / mo
$5,500 upfront100% tax deductible
The Calibrator
Autel MaxiSYS ADAS Calibration
Retail ~$15,000
Certification Edge
→Keep ADAS calibration revenue in-house — $300–$600 per cal
→Market your shop as ADAS-certified the moment it arrives
→Every modern collision repair requires it — demand only grows
Break-even0.7 calibrations / mo
At ~$350 avg profit per ADAS calibration · everything after that is profit
Monthly lease
$250 / mo
$15,000 upfront100% tax deductible
Your Stack
Total / mo
Stop Bleeding Revenue.
Every hour your shop is closed, or every time a service writer places a customer on hold, you are losing highly qualified leads to the shop down the street.
Start Here
Choose Your Vetra Plan
Pick one package below. We will immediately drop you into the calculator with the right assumptions.
Hourly Labor Rate$150/hr
Average Billed Hours2.5 hrs
Shop Overhead Cost40% ($0)
Percentage consumed by rent, payroll, utilities.
Missed Inquiries per Week20 leads
Voicemails, drop-offs, and calls placed on hold.
AI Conversion Rate15%
Percentage of missed leads the AI successfully books.
Deployment Plan
Promo Active
Select your infrastructure tier.
$499
$399/mo
No Contract
$499$399
12-Month
$399$299
Prepaid
Upfront plans are ACH only.
New Monthly Repair Orders
13Jobs
Vehicles successfully scheduled by AI.
At 15% conversion capture.
Gross Recovered Revenue
$4,871
Top-line revenue added before expenses
Pure Net Profit (Take-Home)
$1,927
After $1,948 overhead & $299 AI software cost.
1.9x ROI
Equipment Lease Program
Want a 0% equipment lease on hardware?
Add best-in-class shop equipment to your Vetra plan — starting at 0% down, 0% APR. See exactly what each unit costs per month.
Hardware Offer Calculator
Rough model for bundled equipment economics. Tune these numbers to match your exact offer terms.
Step 1: Choose Equipment
Step 2: Select Term
First selected unit is subsidized at 0% APR. If a second product is selected, the higher-value unit gets a 12% APR adjustment.
Base Lease Payment
$115/mo
APR Applied To
Primary Unit
12% APR Add-On (Higher-Value Unit)
+$0/mo
Total Lease Payment
$115/mo
20% APR Benchmark Payment
$138/mo
Average Ticket per Hardware-Enabled Job$200
Monthly Jobs Closed with New Equipment18 jobs
Gross Profit Margin on Those Jobs55%
Variable Cost / Consumables20%
Filters, fluids, disposables, and related variable costs.
Monthly Hardware Jobs
0Jobs
Jobs completed with bundled equipment capacity.
At $0 per ticket.
Gross Revenue from Hardware Services
$0
Top-line before margin and lease deductions
Estimated Net Hardware Profit
$0
After $0 margin-adjusted costs & $0 lease payment.
0x lease ROI
VETRA Bundle View
Combined AI + Hardware Profit Engine
Live from both calculators
Combined Gross Revenue
$17,550
Bundle Monthly Costs
$514
Estimated Bundle Net
$4,543
ROI on Recurring Spend
8.8x
Our Story
Built by someone who gets it.
Vetra was not built in a boardroom. It was built out of a real frustration with how independent auto shops get treated by software vendors — overcharged, under-served, and forgotten.
AP
Founder & CEO
Founder & CEO — Knoxville, TN
Avi Patel
Haslam College of Business — B.S. Business Analytics & Finance, Collateral in Supply Chain
Vetra started from the consumer side. Before I ever thought about building software, I was just a customer — calling shops that never picked up, landing on websites that gave me zero useful information. I started asking the owners I already trusted with my car: why is this still happening?
The more I listened, the clearer it got. I grew up around small business — I know firsthand that one job, one missed call, one lost customer is a genuinely big deal when you're running a tight operation. It's not a rounding error. It's rent.
I've been on your side of the counter as a customer. Now I'm on your side as an operator. Vetra is something I built because I truly believe it works for everybody — the shop wins more jobs, and the customer actually gets helped.